ZOUBIDA
Zoubida is the artistic alter ego of Sophia Kacimi, a Franco-Moroccan creative whose work blends personal memory with collective heritage through vibrant compositions that feel both playful and profound. Drawing on her upbringing between Casablanca and Paris, and now living in London, Zoubida’s aesthetic lives at the intersection of North African visual tradition, contemporary graphic design, and joyful resistance.
Her works reinterpret everyday symbols — tiles, carpets, urban signs, family relics — into a universe of layered colors and coded forms. At once nostalgic and bold, her compositions reflect a dual belonging: deeply rooted in Moroccan material culture and instinctively fluent in European design language.
A trained political scientist and self-taught artist, Zoubida brings a rare conceptual rigor to her practice. Her pieces evoke a visual language of cultural palimpsest — where identity, humor, femininity, and folklore collide.
Through textiles, illustrations, digital collages, and large-scale installations, Zoubida creates a world that is unapologetically hers. A world where art becomes a space to play, remember, and reframe what it means to inherit and invent at once.
She is currently developing new work in London and Morocco, with recent collaborations spanning publishing, fashion, and scenography. Her upcoming projects reflect her growing interest in game-making as narrative form
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